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1. #Will talktalk youview box work without subscription how to#
2. #Will talktalk youview box work without subscription install#
3. #Will talktalk youview box work without subscription plus#
4. #Will talktalk youview box work without subscription tv#
5. #Will talktalk youview box work without subscription free#

#Will talktalk youview box work without subscription free#

On (a) the ASA relied on another part of its guidance note which follows on from the passage quoted by ClearCast, namely that “Other types of one-off, up-front costs, for example connection fees payable to a third party to activate an internet service, will also not negate claims that the internet service is free, provided the price payable has not been inflated to recover the cost of supplying the free service.” (emphasis added).

#Will talktalk youview box work without subscription install#

(b) consumers who would have liked to install the box themselves would still have to pay the £50 installation fee. (a) the installation fee was payable to TalkTalk rather than a third party and The two key findings on which this was based were: TalkTalk’s defence foundered on the ASA’s conclusion that the YouView box and the £50 installation fee were “inextricably linked.”

However, in a dramatic twist, the ASA then proceeded to uphold the complaint. The ASA spent the best part of two paragraphs of its adjudication detailing why TalkTalk’s submissions above were correct. The passage of this guidance quoted states “Other types of one-off, up-front costs, for example for both conditional purchase promotions and packages, one-off up-front costs incurred, for example, to buy equipment… do not negate claims that products or services supplied without subscription are ‘free’” (emphasis added). They understood that the £50 installation fee was a one-off cost, and therefore complied with the ASA’s guidance on the use of “free”.

#Will talktalk youview box work without subscription tv#

The TV package offered was established in the marketplace prior to the offer, and the price was not varied when the YouView Box was added, nor was the quality reduced (both no-no’s under the codes).TalkTalk mounted a robust defence of their position, claiming that they had followed the ASA’s own guidance on the use of “Free” when setting up the offer (link to this at the bottom of the article).

This promotion was the subject of a complaint to the ASA by a disgruntled recipient who felt that the claims that the YouView box was free were misleading, as there was a mandatory £50 engineer installation fee. The asterisk linked to small print, which had similar wording to the small print in the letter. The leaflet had a headline stating “A FREE YouView Box for your home*”. The small print stated, among other things “£50 engineer installation fee and terms & conditions apply”.

#Will talktalk youview box work without subscription how to#

Please take the time to read the enclosed leaflet to find out how to register to receive your Free YouView Box”.

#Will talktalk youview box work without subscription plus#

“Today, we are very pleased to offer you as a valued Plus customer, TV with a Free YouView Box… Register to receive your free YouView Box. The direct mailing consisted of a letter and a leaflet. The commercial featured a picture of the box in question wrapped in ribbon, and text stating “FREE YouView Box”, with further superimposed text stating “…£50 installation fee”. Your free YouView box lets you pause, record and rewind all the Freeview channels you love”. “This Christmas unwrap TalkTalk’s amazing TV package with unlimited broadband and calls. One of the latest rulings of the ASA to be released concerns a TV ad and associated direct mailing for TalkTalk, both of which ran before Christmas 2012. Unsurprisingly this keeps the ASA’s enforcement arm busy rapping the knuckles of advertisers whose use of the term has caused members of the public (or competitors) to cry foul. The use of the term is therefore subject to strict rules in the ASA’s CAP and BCAP codes, covering both non-broadcast and broadcast advertising. However, the Advertising Standards Authority (“ASA”) has always been keen to ensure that its power is not abused. The word “free” has always been a good way of getting the public’s attention. Who: Advertising Standards Authority, TalkTalk Telecom Ltd trading as TalkTalk